April 23, 2018

Everyone has a career story.  Whether or not you think your story is a successful one or it’s still a ‘work in progress’ is secondary – what’s absolutely crucial is that you go through the process of creating one for yourself (in your mind and/or on paper). Not only will it allow you to see how far you have come but it will also highlight fortes and weaknesses that you can work on and help you immeasurably with your resume and in interviews.


Tapping into the power of your story

Like most visionaries, I’ve always been a junkie for a well-told story– I’ve been gulping books, graphic novels, television and movies since I can remember. I love stories so much that I have spent a good chunk of my life trying to tell them, moving through acting, improv and writing over the years. I have read hundreds of applications each week. While the questions for individual positions range wildly, all applications have one prompt in common: “Tell us what you’ve been doing most recently and why you are looking to make a change.” It did not take long to realize that the best responses to this prompt tell a story, and the more powerful that story, the better the application.

Here are some tips on how to tell your career story in a persuasive way.

Create a narrative

Let’s go all the way back to primary school, when your teacher first taught you what went into a story. What is the most important part? Above all else, a story has a narrative: introduction, composition, and conclusion. Pick a point that makes sense chronologically. Tell your story in your own words, moving from experience to experience, and transitioning between them.The best told stories have graceful transitions– and the best applications do as well. One of the most memorable “About You” responses I have seen was from a military veteran who explained how and why she had transitioned into the civilian life and business world. Your story should end in the present, and bring you to why you are submitting your application today. Be sure to explain why you’re interested in a particular role or career. The best applicants are very clearly able to articulate why the role they are applying for is an obvious choice given what they’ve done before.

Show how challenges have made you stronger

Every hero goes through trials. That’s part of what makes a story interesting—if Harry Potter hadn’t had some new, worse-than-ever-before challenge during each of his school years, we wouldn’t bother reading about him. Challenges also make it easy to identify with the hero of a story—and similarly, they can help a job candidate come across as real and relatable. Because of my job as a communications officer, I field a lot of questions from friends and acquaintances about how best to handle a sensitive period in their work history, be it a short-lived job that just wasn’t the right fit or a stint running a start-up that ultimately tanked. My advice is almost always the same– don’t ignore “weak spots” in your application, as the recruiter or job poster surely won’t. Instead, turn yourself into the hero of your story, with an emphasis on how your experiences shaped you into being the professional you are today.

Mold your story to your audience

The best storytellers, from Homer to Shakespeare to the Breaking Bad writers know that the best stories are told with a particular audience in mind.

Your audience in this case consists of recruiters. The easiest way to tailor your application to recruiters is to put yourself in their shoes. What would you be looking for if you had to fill this position? What information would be helpful and what information would be irrelevant? One final cardinal rule of storytelling: don’t bore your audience. A good place to start is by making sure you heed the word or time limits on your prompt. You would be surprised at the long responses that I see almost every day, almost none of which have enough content to justify their length. Although your resume might look like a career laundry list, an “about you” video or a cover letter gives you the chance to turn it into a story. The most important thing is that you seize this opportunity to tell a compelling enough story about yourself such that the recruiter wants to learn more.

Visionary Leadership through Storytelling

Telling stories to convey a vision is an essential part of a leader’s role. Stories about the company’s history, its brand values and what it stands for and where it’s heading into the future are best told by true leaders and visionaries. It’s important for people to ‘buy into’ what you are saying and want to follow you, and a story is the best way to arouse their emotions to do so. Stories inspire people and make them feel part of the journey that you’re all going on to achieve success. The late Steve Jobs was well known for his storytelling in a business context. He was one of the pioneers of the use of simple images and one-line concepts to support his verbal storytelling, which is the format for the powerful TED talks. Each person also has their own career story but as a leader you are the one to create and shape the company’s story.

By: Kerina Chizemo

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