“There is nothing you cannot achieve if you put your mind to it…”
The second hardest part in the entrepreneurial journey is getting started. Not giving up is the foremost challenge. And sometimes, all you need is a little nudge and some insights on how to start and how to be consistent and persevere when the going gets tough – so that you don’t hang your boots on that business idea or childhood dream. We had the privilege to chat up Pamela who walked us through her entrepreneurial journey. She reveals how she has turned her dream into reality. Be inspired!!
Meet Pamela: Hello everyone My name is Pamela Chimbudzi. I am an entrepreneur and a mom. Founder of Pamela Homelux that sells home furniture and building materials. So if you’re building a new home or renovating your existing space, we can hook you up with the best building materials and home furniture you want to make your property a dream.Besides home decor and improvement, I also run my other business – Tiny Trends ZW. My love for dressing small kids and the happiness I derive from that inspired me to start this fashion business as well.And as if that’s not enough, I’m also the co-owner of Give Hope Foundation, founded by Chantelle Chirekeni. The mantra behind this organisation is to provide aid to the less privileged people in our society. So that’s another baby of mine I’m working on.
On how she got Pamela Homelux started: My entrepreneurial journey started in 2018 when I was working for StarFM in the marketing department as the PA to the late Mr Piwai Dzuda. I started brainstorming ways of making extra income, jotting all my ideas on paper as they came. One idea particularly stood out for me and in that moment I called my friend who then helped me to add flesh to the idea. I remember I was so certain this idea would work that I got my business logo and advertising flyers designed. The very next day I posted my business flyer on my WhatsApp status and the enquiries started flooding in. It is only after acquiring numerous prospective clients that I realised I had not thought through a crucial process in the business, which is “how to source the products and deliver”. Most of the materials required importing from South Africa. And because I did not have the capacity to do so, I got demotivated and shelved the idea.
Fast forward to when I moved jobs and started working at Urban Africa Media with my former employer and his wife. Seeing the power couple working together on projects with such drive until they saw them to completion reawakened my dream. At any stage of their project they never used to give excuses no matter the setback! I was motivated much that I decided to dust my idea off the shelf, and bring it to life. Working with them made me realise that I had given so many excuses on why I can’t get my dream business started. After much thought and careful planning, I took the leap of faith and resigned from work to pursue my once neglected business idea full time. And in 2020 I made a bold decision to relocate to South Africa because of the strategic opportunities it presented for my business.
On how it’s going: Like all other businesses that rely on exports of products and certain material to keep the wheels turning, we are facing major challenges when it comes to shipping. This is largely due to the restrictions the pandemic has brought to the movement of goods and people locally and across borders. Nonetheless, we’re gradually finding ways to turn those setbacks into stepping stones to keep the dream alive.
On mistakes and lessons: We had actually planned on opening a show room come the start of this year, but now we have put that on hold because financially it doesn’t make sense to have a physical space where clients cannot come to visit. As such, we’re currently maximising on our online presence until the situation permits for us to have a walk in showroom. Business continues as usual, just virtually with home delivery services keeping us on our feet. Interestingly enough, the business is actually growing amidst all this craziness.
On her big picture: Through it all, as a business we’ve learnt to be patient when dealing with clients. Most certainly, we’ve made some mistakes along the way such as delaying in shipments and deliveries. The biggest take away is to be honest and sincere with your clients, maintain good will and ultimately learn from your mistakes so that you won’t repeat them again.
Pamela’s golden nuggets: Should you find yourself wanting to start your own business or a similar business my advice is that there is nothing you cannot achieve if you put your mind to it. Never feel like you’re too small. Never label or disqualify yourself and say this is not for me, it’s for so and so. No! YOU CAN do anything that you want to as long as you remain focused and push yourself to overcome every limitation. YOU CAN achieve anything you want to do.